I shot my cousin Helder Vieira Ramos for the Homem Brasileiro exhibition at the Unibes Cultural.
I wanted to show the ordinary man of Brazil, especially from Sao Paulo, where I live. I wanted to show how he absorbs all the fashion and design information on his day by day.
A simple and powerful portrait of the Brazilian man that you see everywhere, everyday.
Idealization by Mário Queiroz, curated by Cesar Fassina, produced by Pati Madureira and José Augusto Fabron.