Guadalupe Store, 7th birthday

The Guadalupe store is located in the neighborhood of Bom Retiro in Sao Paulo. This year they celebrate seven years of its inauguration.

To celebrate the date, Fila invited them to make a new colorway of Mindbreaker 2.0. Take a look here.

The idea of the essay was to place the store next to the icons of the traditional neighborhood, elevating it to the same place as the icons themselves.

Creative direction by Guadalupe, beauty by Giovana Leddomado. All digital collages by me.

I'm very happy to be part of the history of Guadalupe now.
Long live to Guadalupe store!