Avon/Mark for Cosmopolitan Magazine
Last January I traveled to New York City, to spend a few days off and shooting an advertorial for Avon and the Cosmopolitan Magazine.
At the time, Avon was launching a new makeup brand, called, Mark. For the launch of the new brand, Avon invited as cover girl the powerful brazilian rapper Karol Conka.
On a very windy and cold day, between coffees, we went to the streets of Williamsburg to shooting the editorial. We shot I think in just three hours. Karol is a supermodel as much as a rapper!
To complete the editorial and follow the new brand design, I made four digital collages with images that I took with my Polaroid and film camera while I was in the city.
The whole process to finish the collage work was a bit slower than the usual, but I think the result is great, and fits perfect to the new brand. I’m glad with the results.
Thanks Cris for the invite and trust!
Creative direction by Cris Naumovs, beauty edition by Vânia Goy, fashion styling by Marcio Banfi and Helena Sasseron, makeup by Max Weber.